Finale: Four Freedoms Exhibition at the U.S. Embassy in Addis Ababa, Ethiopia

Four Freedoms Exhibition at the U.S. Embassy in Addis Ababa, Ethiopia

 

My week in Addis Ababa ended on a celebratory note with the opening of the Four Freedoms exhibition at the U.S. Embassy on Entoto Road. About 250 people attended the opening, many of them the artists who submitted works. They were eager to learn whose work was selected by the jury for the exhibition, and especially excited to learn who the four prize winners were who would each receive a cash prize and have their work hung in the embassy for the duration of Ambassador Booth’s tour.

 

Alyson Grunder introduced the program in the main atrium of the Embassy and described the high quality of the works entered into the competition and the difficulty in selecting 25 for exhibition. Ambassador Booth spoke eloquently to the meaning and history of the Four Freedoms and Norman Rockwell’s interpretations of them, explaining his vision to invite interpretations of these principles of democracy by the artists of Ethiopian on the 70th anniversary of President Roosevelt’s articulation of these ideals in January 1941.

 

When the names of the 21 “runners up” selected for exhibition were read by the Ambassador, the audience started clapping in unison for each honorable mention recipient. Each came to podium to receive his or her certificate. As the judging was done blindly, it was not known until then who was to receive awards. As it turned our, two artists among the 25 were women, and one of them was among the four winners.

 

The four winners for each category are:

 

Freedom from Fear: Robel Berhane. Freedom of Speech: Birtukan Dejene. Freedom of Worship: Asnake Melesse. Freedom from Want: Haron Sulieman. Ambassador Booth invited them to the podium. As they came to the podium, each painting, which had been draped and hidden beneath traditional Ethiopian cloth coverings, was revealed. Norman Rockwell’s Four Freedoms prints flanked the central Ethiopian paintings. The assembled crowd clapped and cheered enthusiastically as each artist came to the podium to have their photo taken with the Ambassador. A cash prize was awarded to each, a sum of measurable benefit to the artists for supplies and support for their continued art making.

 

 

 

U.S. Ambassador to Ethiopia Donald E. Booth noted in announcing the Four Freedoms Art Competition: “We hope this art contest will spur interest in American history and popular art as we open our new Embassy building. Norman Rockwell’s illustrations of President Roosevelt’s four freedoms are deeply familiar images to most Americans and a special art form that we would like to share with our Ethiopian friends.”

 

 

As this was the second time during the week that the artists were visiting the brand new U.S. Embassy, they were clearly more comfortable in the august setting, which is filled with Ethiopian art. Many artists and I recognized each other from my talk earlier in the week and we exchanged greetings and conversation.

 

Following the remarks and ceremony, we assembled for the opening of the exhibition in the Resource Library and Multi-purpose room gallery space where the 25 finalists’ works were on view. These had been installed the previous day with the assistance of my Fine Arts student volunteers, who were also in attendance, and were visibly thrilled to see their handiwork, complete with bi-lingual labels in English and Amharic, beautifully installed.

 

As I looked around the rooms at the variety of interpretations of the Four Freedoms, I was struck anew by the artists’ clear understanding of the concepts. Earlier in the day, members of the press had asked me if the artists had understood the concepts and represented them with subtly and depth. They especially probed me on their interpretations of Freedom of Speech, which as I gathered from conversations during the week was only recently a concept that was being more liberated by the government, a lingering effect, I suppose, from recent past years of communist-influenced government.

 

Freedom of Religion has enjoyed a long and tolerant co-existence for centuries, as Ethiopia was one of the earliest civilizations to embrace Christianity and Islam in their early years of formation and dissemination. A small Jewish community also lived for many years in the Northern regions of Ethiopia. On the streets today, one sees the visible symbols of religious affiliation in the ethereal white shawls worn by many Christians and the colorful head scarves worn by Muslim women. One also sees many people in contemporary Western dress, with no traditional cultural or religious garments..

 

It is my hope that a larger exhibition the artist’s interpretations of the Four Freedoms might be installed at the Ethiopian National Museum in the newly renovated contemporary art galleries upon conclusion of the exhibit at the Embassy so that more people can be exposed to these concepts and to the many contemporary artists who live and work in Addis Ababa today.

 

It was a privilege to participate in this program conceived by Ambassador and Mrs. Donald Booth, and supported so ably by the U.S. Embassy team. I feel that I made life-time friends among the Ethiopians I worked with and the Embassy personnel. A crowning moment was meeting the artist, Taye Welde Medhin, who met Norman Rockwell 47 years ago, and from whom he purchased a painting that is today in the Studio Collection at Norman Rockwell Museum. We had our photo taken, and it was a moment of immense meaning to both of us. 

 

Freedom from Fear by Robel Berhane and Freedom from Want by Haron Sulieman

Ambassador Donald Booth Greets Freedom of Speech winning artist Birtukan Dejene

Ambassador to Ethoipia Donald Booth addresses more than 150 artists assembled for the awards and opening of the Four Freedoms exhibition.

Four Freedoms Exhibition opens at US Embassy, Addis Ababa, Ethiopia

Four Freedoms Awards Ceremony, US Embassy, Addis Ababa. Four artists were selected among 180 entrants to receive first place prize for their interpretation of the Four Freedoms.

 

 

Artist, Taye Welde Medhin, who met Norman Rockwell 47 years ago, and from whom he purchased a painting that is today in the Studio Collection at Norman Rockwell Museum.

Arts and Advocacy

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This week I was in Washington, DC on Capitol Hill, right on the heels of the Nation's historic health care vote. The Cherry Blossoms were in bloom and spring was in the air. Democracy was in action, free speech was exercised, sometimes in ways unbecoming of a civilized nation, and people from all across the country were on Capitol Hill to express their views about issues they feel passionate.

I was there on behalf of the American Association of Museum, on whose board I serve, and the Association of Art Museum Directors, of which I am a member and sit on the Education Committee, as well as Norman Rockwell Museum. A week of advocacy had been planned to speak up about the importance and value of museums to our quality of life, community education partnerships and economic development. Place Esteem is a phrase I learned from Congressman Paul Tonko of Albany, NY. He believes museums create pride of place in a community, and I couldn't have said it better.

Together with other colleagues from Massachusetts, I called on the offices of our Senators John Kerry and Scott Brown, and met with Congressman John Olver's staff to urge the reauthorization and re-appropriation of the Institute of Museum and Library Services and Save America's Treasures. These two programs support historic preservation, digitization and general operating support for museums across the country. Save America's Treasures made it possible for Norman Rockwell Museum to digitize its rare collection of 18,000 photographic negatives for ProjectNORMAN and create online access for the Museum's collections to provide anywhere anytime connectivity to the Museum from around the world.

The highlight of my week was testifying to the Appropriations Sub Committee of the Interior, Environment and Culture. I learned that for two days each year, citizens can petition to speak for five minutes about their issue, urging support of programs and projects of importance to their communities. Representing AAM, AAMD and Norman Rockwell Museum, I gave testimony to the importance of authoring funding for the National Endowment for the Art and National Endowment for the Humanities, whose budgets must be appropriated every year. 

Funding from these two agencies has helped Norman Rockwell Museum share its art collection with twelve cities across America with our exhibition, American Chronicles. It will be seen by millions of visitors during its five year run. ProjectNORMAN and the Museum's Rockwell Center for American Visual Studies have also benefited from grant support from these agencies, bringing the art of illustration to life online and in exhibitions and collections. Together all these agencies serve our country's more than 17,000 museums.

I and my fellow art museum directors also spoke ardently in support of the Elementary and Secondary Education Act which will foster museums as partners in education with schools and communities, teaching the whole child and recognizing the value of visual learning and experiential learning through museums which supplement classroom education. Teachers have been hard pressed in recent times to take field trips to museums due to the volume of standardized testing for which they must prepare their students. It has been demonstrated again and again, however, that fostering creativity through the arts helps students excel in science and math, as well as blossom in language and humanities. 

Calling on Capitol Hill and letting your elected officials right in your districts know what is important to you in your community is a privilege and responsibility we have as citizens. Speak up for what you value for your community. You'll find your elected officials willing to listen and happy to support projects beloved in their districts.

US/Russian Bi-lateral Presidential Commission for Culture, Education Sport and MASS Media

I am feeling utterly privileged and thrilled to share with you the inspiring experience of serving as a delegate on behalf of America's museums as a board member of the American Association of Museums on a United States State Department cultural exchange mission to advance the vision of US and Russian Presidents Obama and Medvedev to create cultural exchange between the people of Russia and the United States. http://www.nrm.org/2009/12/museum-director-laurie-norton-moffatt-cultural-delegate-to-russia/  


The cultural delegation includes members from the President's Committee for the Arts and Humanities, Library of Congress, The National Endowment for the Humanities, Smithsonian Museums, regional arts foundations, Iowa University International Writers program and American Association of Museums.

Upon arrival we had our first briefing meeting with Ambassador to Russia John Barley, US Under Secretary of State for Public Diplomacy and Public Affairs Judith McHale and Congressman Delahunt, D-Quincy, MA, Chair of the Foreign Affairs Committee, to outline the goals of the mission. A US Embassy security briefing followed.

Our first day of meetings, held at the Russian Ministry of Culture in Moscow, took place in simultaneous translation to introduce the education, culture and sports delegation and to present the broad goals of cultural exchange programs. 36 delegates around the table made introductions while US Embassy, Foreign Service and State Department officials observed.

The Cultural Delegation sub-group met with their counterparts during today's meetings at the Russian Ministry of Culture. Working through a translator, more detailed introductions, suggestions and discussion ensued to explore areas of exchange in the immediate and longer term. Russia's museums, performing arts, film, media, music, dance, libraries are centrally managed by Ministry of Culture. The US has a mostly decentralized, private system of cultural infrastructure. To create successful exchange we must find a way to bridge the centralized and decentralized communications and funding structures.

A plenary session at the Russian US Embassy in Moscow will conclude the three day delegation meeting. US Undersecretary of State for Cultural Diplomacy, Judith McHale and Russian Ministry of Culture Mikhail Shvydkoy plan to issue a bi-lateral agreement of principles of exchange and a preliminary list of ideas at the closing reception and press conference. A follow-up meeting will take place in the United States in March 2010, intended to firm up ideas and introduce potential US partners to the Russian Ministry officials and institutions.

While here we have visited the oppulent and beautiful collections at the Kremlin Museums, Cathedral Square, historic Red Square in the snowy evening and experienced a trio of heart-stirring dance performances at the Stanislovsky Theatre.

To view photos of the trip, please visit my album on Facebook. http://www.facebook.com/album.php?aid=130263&id=502964872&l=f1a9804fee

Photography: An artist's tool or travesty?

Norman Rockwell's working methods utilized photography as a tool to facilitate the composition, poses, speed and perspectives he achieved in his work. Controversial discussion continues about the long lineage of artists who deployed photography as an aid in painting. Artists have always created studies for their works. Traditional drawings, or cartoons, as these large graphic sketches are known in Europe, are as time honored as final paintings. Tapestry makers created tapestries from these drawings. Film makers create story boards with sketches of their scenes, and then sometimes use still photography to capture and witness lighting or an angle. Sculptors sketch, and create maquettes before sculpting the finished work. Artists find all kinds of inventive and creative ways to aid in the production and creation of their work. Photography is another such tool

Behind the Camera, Norman Rockwell Museum's current exhibition about a book by the same title, by author Ron Schick, has an informative introduction by Stephanie Plunkett, Deputy Director and Chief Curator of Norman Rockwell Museum about the long tradition of artists' use of photography. An enlightening story by Jackie Lyden on National Public Radio probes in-depth this tradition, and generated a bit on controvery with an interview with the reclusive photographer Clemens Kalichser, who from time to time, worked for Norman Rockwell, and created some beautiful candid portraiture of the artist at work. Listen to the NPR story, and read the viewer comments at http://www.npr.org/blogs/pictureshow/2009/11/comments/rockwell.html?storyId=114414103&pageNum=2&pPageNum=2 and come see the exhibition at Norman Rockwell Museum.

Honoring our Veterans

Norman Rockwell exhibitions garner widespread national press coverage 

It’s been an exciting week for Norman Rockwell Museum. After opening Behind the Camera exhibition at the Museum last weekend I headed to Fort Lauderdale, Florida for the opening of American Chronicles: The Art of Norman Rockwell at the Museum of Art Fort Lauderdale.

Arriving on Veteran’s Day I was reunited with our Museum’s wonderful Portrait of A Coal Miner which commemorates the hard work of citizens in support of our troops. The coal miner’s proud smile shines through his face sooty with grime from the mine, and on his lapel pin are the two service stars that tell us of his children’s military service.

On that day when we pause to make special honor to our Veterans, Norman Rockwell’s art was influential in honoring our veterans in another way. Google created a special commemorative logo that they call a ‘doodle.’ The Google Veterans Day logo shows a soldier being saluted by a young child in a Norman Rockwell style.

Both of Norman Rockwell Museum’s exhibitions, Behind the Camera, and American Chronicles have received widespread press coverage. A few links follow to some of these news stories. Why not visit the Museum this weekend and see the new exhibition?

 Behind the Camera news links:

 http://www.vanityfair.com/culture/features/2009/11/norman-rockwell-200911?currentPage=4

 http://www.berkshireeagle.com/artsandtheater/ci_13725837

 http://www.vpr.net/news_detail/86232/

 http://www.ai-ap.com/dart/

 http://www.courant.com/entertainment/arts/hc-artweek1105.artnov05,0,3043665.story

 American Chronicles news links:

 http://www.browardpalmbeach.com/2009-11-12/culture/the-norman-rockwell-exhibit-at-the-museum-of-art-fort-lauderdale-the-painter-went-beyond-cutesy-american-scenes/

 http://www.miamiartzine.com/vol4/issue95/2lead.htm

 http://www.sun-sentinel.com/entertainment/fl-rockwell-20091106,0,5751127.story

 http://www.pbpulse.com/arts-and-culture/art-museums/2009/11/11/discover-norman-rockwells-artistry-in-exhibit/

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Norman Rockwell Museum on the Road

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Norman Rockwell Museum is spreading its reach to audiences around the nation. This week we open three exhibitions from north to south on the East coast. 

I was in Washington DC earlier in the week for the opening of the Museum's exhibition David Macaulay: Building Books, the exhibition that has been touring the nation since its opening in Stockbridge five years ago. It is on view at the jewel of a gallery at the Bing Stanford Center on Connecticut Avenue in NW Washington, DC, right across the street from the Woodland Park Red Line Metro station. I enjoyed time with David and Helen Bing, the exhibition's sponsor and patron of the Bing Stanford Center - Stanford University's Washington Internship program. 

Behind the Camera, the Museum's new exhibition curated and inspired by author Ron Schick's new book of the same name, (and recently featured in Vanity Fair,) presents never-before-seen archival photographs from the Museum's collections. It opens in Stockbridge, Saturday, Nov. 7th, with a reception and curator's remarks at 5:30. I am so excited about this exhibition because it is the first program to grow out of the Museum's 5-year investment in ProjectNORMAN, the Museum's online art and archive digitization project. Project NORMAN will go live in November 2009, and will allow visitors and scholars to peruse the Museum's collections from anywhere in the world. Visitors to the Museum can experience a prototype in the galleries with the exhibition.

Next weekend, American Chronicles: The Art of Norman Rockwell, the national traveling exhibition of the Museum's Norman Rockwell collection, opens at the Fort Lauderdale Museum of Art. I'll be giving a lecture there on Sunday, November 15th, and the Museum is hosting a gathering for our friends in Southeastern Florida. If your travels find you in Florida, or you have already headed south for the winter (It snowed in Stockbridge last night!) be sure to visit this landmark exhibition.

Join us at all these exhibitions as we share the Museum's wonderful art of illustration - check out our web site for opening times. www.nrm.org.

Meet Corry Kanzenberg: Curator of Norman Rockwell Archive – The Face Behind the Research: ProjectNORMAN and The Norman Rockwell Archives

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Meet Corry Kanzenberg: Curator of Norman Rockwell Archive – The Face Behind the Research: ProjectNORMAN and The Norman Rockwell Archives

Laurie Norton Moffatt: How did the new book, Behind the Camera recently featured in Vanity Fair, come about?

Corry Kanzenberg: “Ron Schick first contacted us three years ago about his book proposal focused on Norman Rockwell's reference photography. Having learned of the Museum's collections digitization efforts, ProjectNORMAN, Ron saw the perfect opportunity to explore our Norman Rockwell Archives. His research at the Museum formed the basis for Norman Rockwell: Behind the Camera (Little, Brown and Company: October 2009), and an exhibition of the same name opens in our galleries on November 7.”

LNM - How is ProjectNORMAN making a difference for researchers?

CK – “Prior to Ron, researchers who have accessed the Norman Rockwell Archives have had to physically handle archival materials, or have a staff member assist them in doing so. Ron's research was primarily conducted through the use of one of our library computer stations. There, he had access to over 18,000 high–resolution examples of Rockwell's reference photography dating from 1939 to 1976. Aside from several folders of Rockwell's original photographic prints, Ron did not need any other material objects to be retrieved from their shelves in the Archives.”

            “This is the result of Project NORMAN, the Museum's long–term preservation, digitization, and electronic access initiative. Scholars like Ron are becoming more common in the world. With an ever–growing demand for quick information, museums, archives, and libraries are conforming to meet their patrons' needs. As the Norman Rockwell Museum pushes ahead with its own ambitious digitization projects, collections all over the world are becoming more electronically accessible. Indeed, for most institutions, digitized materials are disseminated via the internet. In addition to all of the scanning, photography, and electronic record creation which must be completed, there are many other levels of preparation prior to a collection's internet debut. For a Museum with collections largely still under copyright protection, we took careful steps to comply with the various rights holders' requirements.

LNM – Will researchers continue to need to come to the Museum to view the digital archive?

CK – By mid-November, access to a large part of our collections will be available through our website, www.nrm.org. It is our belief that making this collection available via the internet will foster a new generation of scholarship and appreciation for Norman Rockwell and the art of illustration, and we will look forward to hearing feedback from you—our audience.

LNM – Thank you Corry – your work on ProjectNORMAN is magnificent.

ProjectNORMAN is a Save America’s Treasures Project and has received support from the National Endowment for the Arts, National Endowment for the Humanities, Institute of Museum and Library Services, The Luce Foundation for American Art, The Stockman Foundation and a private corporate Foundation. Contributions are needed to continue to digitize the more than 150,000 additional materials in the archive.

Hope, Aspiration, Peace & Humility: Our Shared World Values

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Norman Rockwell's Four Freedoms - Emblems of Hope and Freedom

 

When President Obama was bestowed the Nobel Peace prize this week, several aspects struck me as Rockwellian. The first was the President's demeanor of humbleness. Rockwell's subjects are never boastful. They exude personal happiness, but are never egoistic or proud at the expense of another. Theirs is a shared happiness, on behalf of community, family or friendship. Personal achievement is only rarely a Rockwell subject - doing deeds for the larger good is a theme that is often depicted in Rockwell's work. President Obama accepted the prize as, “an affirmation of American leadership on behalf of aspirations held by people in all nations.”

 

The spirit of hopefulness conveyed by the award is another quality that struck me as Rockwellian. The Nobel committee noted, “Only very rarely has a person to the same extent as Obama captured the world’s attention and given its people hope for a better future,” That hope for a better future, one filled with optimism, is a thread that runs through much of Rockwell’s work.

 

Coincidental to the President receiving the Nobel Peace Prize award, an opinion editorial about Norman Rockwell’s Four Freedoms written by Bruce Cole, former head of the National Endowment for the Humanities, was published in the Wall Street Journal.

 

The Four Freedoms were, of course, not Norman Rockwell’s personal ideas. As Mr. Cole reminds us, “Freedom of speech and expression" and "freedom of worship" are…from the Bill of Rights. But the other two—"freedom from want" and "freedom from fear," which the president [Roosevelt] defines as "a world-wide reduction of armaments to such a point . . . that no nation will be in a position to commit an act of physical aggression against any neighbor"—are Roosevelt's, or perhaps his wife Eleanor's, utopian wishes for universal rights that were to become part of the United Nations Charter.”

 

Mr. Cole believes that, “In "Freedom of Speech," … Rockwell found a subject that is active and public, a subject he could grasp and shape into his greatest painting forging traditional American illustration into a powerful and enduring work of art.” Mr. Cole interprets the speaker at the town meeting in Rockwell’s painting of Freedom of Speech as “an active public participant in democracy,… a defender of it. He is the very embodiment of free speech, a living manifestation of that abstract right—an image that transforms principle, paint and, yes, creed, into an indelible image and a brilliant and beloved American icon still capable of inspiring millions world-wide.”

 

The Norwegian Nobel Committee notes, “Dialogue and negotiations are preferred as instruments for resolving even the most difficult international conflicts.” Norman Rockwell’s Four Freedoms are emblematic of dialogue, hope and aspiration for freedom, one of our uniquely American values, and one that is embraced with hopefulness by the Nobel Peace Committee through their bestowal of their award on President Obama.  

 

Note —Mr. Cole, an art historian and former chairman of the National Endowment for the Humanities, is president of the American Revolution Center at Valley Forge, Pa.

 

Link to the Wall Street Journal article by Bruce Cole http://online.wsj.com/article/SB10001424052970203440104574406903628933162.html

 

Link to the Nobel Peace Prize Announcement

http://nobelprize.org/nobel_prizes/peace/laureates/2009/press.html

The American Dream

Norman Rockwell's American Dream

Norman Rockwell's cast of characters, thousands of them painted over the 65 years of his prolific career, reside in a world that many have said never existed. "I paint life as I would like it to be," he was fond of saying. Yet listeners to Bud Edgerton, who speaks today at Norman Rockwell Museum about his new book, The Unknown Rockwell, that tells about Bud's youth growing up on a farm in Vermont next door to the Rockwells, will find similarities in Buddy's youthful experiences and the scenes Norman Rockwell lovingly directed and painstakingly painted. Were these scenes real? For many they were.

This month Vanity Fair author and contributing editor David Kamp writes about Norman Rockwell's view of the world in his thoughtful article, "Norman Rockwell's American Dream." It is a companion piece to his brilliant essay, "The American Dream," which traces the concept of our uniquely American pursuit of happiness from its roots in the United States Constitution, through the first coining of the expression during the great depression, later expressed in Norman Rockwell's Four Freedoms as our rights to the basic tenets of American democracy, to our recent years of overabundant pursuit of material possessions as the pathway to happiness. 

Kamp writes, "Yet Rockwell was no more a man of simple vision than he was the house artist of the right wing. While his approach was calculatedly upbeat, it was never shallow or jingoistic, and his work, taken as a whole, is a remarkably thoughtful and multifaceted engagement with the question “What does it mean to be an American?” 

Kamp further goes on to explore Ron Schick's forthcoming book that researched Rockwell's reference photography from the Museum's digital archive, and concludes: "What these scenes show us are Americans at their best—the better versions of our usual selves that, while only ever fleetingly realized, are nonetheless real." 

Indelible Memories - The Unknown Rockwell

One of the fascinating aspects of my work as director of Norman Rockwell Museum has been meeting the people who knew and loved Norman Rockwell. His life touched millions of viewers through his magazine covers and illustrated images, but he also touched indelibly the lives of the thousands of models he worked with over the years. Norman Rockwell Museum has been recording the stories of Rockwell’s models, years ago in audio tape, and in more recent times in video and digital format. The stories have a common theme: meeting and knowing Norman Rockwell had a profound influence on the lives of the models and friends of the Rockwells in the communities where they lived and they never forgot the encounter.

No where is this more lovingly and sincerely portrayed than in the soon-to-be released book by James “Buddy” Edgerton about his experiences growing up next door to the Rockwell’s in Arlington, VT. When the Rockwells moved to Arlington, neighbors had party line phones. Norman and Mary Rockwell were the first to have their own private line. These sorts of contrasts created vivid memories, but most of all remembered are the kindnesses the Rockwells bestowed on their community. Bud Edgerton recalls these memories and experiences in his first person account of growing up next to Norman and Mary Rockwell. Meet Buddy at Norman Rockwell Museum on October 8th at the book launch preview of the Unknown Rockwell.